Back in 2002, when the futuristic thriller Minority Report was about to hit the theaters, there was a particular clip that made the rounds during the build up to its release. If memory serves, it had many folks talking, asking the question is this the feature of marketing?
It’s been just 12 years since it’s release, and for those of you who are not aware, there is marketing out there now that reflects what you see in the clip from the film. It’s called Augmented Reality Marketing. Now, I’m pretty sure most people have a handle on marketing. However, let’s see a show of hands for those who know what Augmented Reality is? No? OK – according to Wikipedia, here’s the definition:
A live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.
It is an interesting concept for sure, and it will become more common (Google Glass, anyone?). But it has been slow to catch on. After all, it has been pegged as the next big thing since December of 2009. But it may very well have arrived in recent months.
In this recent article, the author outlines several steps that organizations would need to successfully run an AR Campaign. She even references several other studies that demonstrate a consistent ROI. It seems that more and more big brands (Kraft, Pepsi) have jumped on board, and the data should continue to pour in supporting its use. The bigger question that now presents are these:
- What are the more practical means a small business could use AR to its own advantage?
- Is this technology so that a small business can afford to employ this cutting edge technology?